Unveiling Actionable Insights to Optimize Your Video Content Strategy

Analyzing video performance is crucial for understanding viewer behavior and optimizing content strategies. This guide will walk you through the steps to effectively navigate the analytics section on our platform, providing you with valuable insights into viewer engagement and behavior.

1. Accessing Video Analytics 
   To access the analytics for your video, begin by clicking the kebab icon (three vertical dots) next to the video you wish to analyze. From the dropdown menu, select "Analytics." Alternatively, you can go to the analytics page and use the dropdown video selector to choose the specific video you want to review.
   
   
2. Setting the Date Range 
   Once in the analytics section, set the date range for the data you wish to review. This allows you to focus on specific time periods, helping you identify trends and patterns in viewer engagement.
   
   
3. Utilizing Filters for In-depth Analysis 
   At the top right corner of the analytics page, you'll find a dropdown menu with various filters. Here's a brief explanation of each filter:
   

   Filter	Definition
   Browser	Shows the viewer's browser used to view your video.
   Browser Height	Displays the viewer's browser resolution height in pixels when loading your video.
   Browser Width	Indicates the viewer's browser resolution width in pixels when loading your video.
   City	Provides information on the city from which your viewer connected when loading your video.
   Country	Specifies the country from which your viewer connected when loading your video.
   Page URL	Offers the URL of the page where your video is viewed, including the webpage where your video is embedded.
   Device Category	Shows the types of devices people are using to view your video.
   Operating System	Indicates the operating system used on the viewer's device when loading your video.
   Referrer	Identifies the website reported when a viewer clicks through to a page where your video is viewed.
   Video Type	Categorizes your video content as livestream, pre-recorded, or uploaded.
   CTA	Reflects the in-video interactive overlay URL linking to another website.
   Distribution Method	Indicates how the video was shared with the viewer (embedded on a website or unlisted on Zeacon).

4. Interpreting the Chart
   The chart will display an aggregate summary of the selected dataset, providing a visual representation of key metrics and trends. This allows for quick insights into overall video performance.
   

5. View Sessions

   In the Table Beneath the chart, you'll find a detailed table that lists every view session contributing to the dataset. This granular information offers a comprehensive view of viewer interactions, allowing you to analyze individual sessions for deeper insights.

    

Effectively navigating the analytics section empowers you to make informed decisions and optimize your video content for maximum viewer engagement. By utilizing filters, setting date ranges, and interpreting the visual chart alongside detailed session data, you'll gain valuable insights into your audience's behavior and preferences.